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General: Best Alzheimer's Association Ad I Have Seen!

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    In last week's Wall Street Journal, there was a full-page ad, black background, white lettering, saying:


    We'd show an Alzheimer's survivor here, if there were one.

    0% survival.

    6% the funding of cancer.*

    100% insane.


    Please donate now

    alz.org/donate

    800.272.3900


    *based on National Institute of Health data $7.9 billion was spent on cancer research in 2010, $469 million was spent on Alzheimer's research.


    alzheimer's association

    All I can say is WOW! Simple, but powerful.
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    Thanks MarilynMD. Great ad.
    • CommentAuthorDickS
    • CommentTimeJan 7th 2011
     
    I'm a little suprised that they said "100% insane". I've never heard of Alzheimer's patients described as insane, althought it may fit. I'm curious how others feel about this.
    DickS
    • CommentAuthortexasmom
    • CommentTimeJan 7th 2011
     
    DickS: I suspect what is meant is that it is 100% insane that AD gets 6% of the funding of cancer research when mortality rate 100%/survival rate 0%. On the other hand, it doesn't personally bother me if some read it the other way: my therapist advised me to always remember that AD is a progressive neurological DISEASE that is fatal and has no cure, not merely "forgetfullness" like some of the aricept ads would lead you to believe.
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    DickS: I guess it's a little hard to understand without actually seeing the ad, but the insane part did refer to the lack of funding in comparison to the funding of cancer research (see the footnote). It isn't a commentary on the disease.
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    When I read the ad Marilyn copied, I immediately related the insanity to the fact that the funding for Alzheimer's Research is only 6% of that allocated to Cancer Research.

    As Marsh so elequentlly stated, AD is not a mental disorder, it is a brain disease.

    What effect do you think the ad will have..
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    here is a link to the ad. the ad is meant to read that's its insane that alz has such little funding. http://als-advocacy.blogspot.com/2010/11/here-is-stunning-ad.html
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    marilyn when did the ad run?
    • CommentAuthorphil4:13*
    • CommentTimeFeb 16th 2011
     
    ALS is trying to utilize the ALZ ad in the link provided but anyway the news can get out. Would like a copy to post to FB for those "friends" who don't get it.
    • CommentAuthorphil4:13*
    • CommentTimeFeb 16th 2011
     
    Just found one I could download and emailed it to my address book!
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    sally--I originally saw it in the Wall St. Journal (full page) in Jan. Just saw another one a few days ago. I have also seen a smaller version of the same ad in the NY Times, I think.
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    That add is good, we also have one in Canada that shows a woman attending her own funeral and the narator says Alz takes your life long before you die. That is the true face of Alzheimer's

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