JOAN'S BLOG - MONDAY, JULY 30, 2012 - RAISING AWARENESS OF EARLY ONSET ALZHEIMER'S DISEASE

I was recently contacted by the publicity director of a new film being made to raise awareness of Early (young) Onset Alzheimer's Disease. Because most people think of Alzheimer's Disease as an "old person's" disease, we at the Alzheimer Spouse have worked diligently for years to wake up politicians, health care professionals, and the general public to the fact that Alzheimer's Disease strikes those under the age of 65 at an alarming rate. Given our long standing dedication to education relating to Early Onset Alzheimer's Disease, I agreed to work with Tom, the publicity director, to help him promote his film, thereby reaching more people about EOAD. Below is the press release he asked me to print. If any of you are interested in helping his effort, the contact information is at the end of the press release.

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The Alzheimer Spouse LLC
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STAR STUDDED CAST AND CREW EXPECTED FOR FIRST EARLY ONSET ALZHEIMER’S FOCUSED FEATURE

Pre-Production and Publicity is officially underway for what promises to be an award laden project.

Research has shown that the majority of Americans believe that Alzheimer’s is a disease that affects senior citizens exclusively. About 5 percent of Americans who develop Alzheimer’s start experiencing symptoms before the age of 65, some as young as 30-40. This is 200,000 people afflicted, and millions affected by a disease that most overlook and misdiagnose until it is too late. A film in the pre-production phases by Arizona Production Company, Hungry Coyote Entertainment plans to shed light on the truth behind this devastating disease.
FADED FLOWERS is a feature film in Pre Production that is the first major motion picture to highlight Early Onset Alzheimer’s. With perennial star, Rosanna Arquette already attached to the project via Letter of Intent, and a handful of yet to be named celebrities in the negotiation phases, the film’s potential to shed awareness on this elusive illness is staggering at the very least.
FADED FLOWERS is the story of Virginia Flowers, a vivacious attorney who learns she has early onset Alzheimer’s, the same fatal disease that recently prompted her husband’s suicide. This smart, sassy woman with robust desires and urgent needs, refuses to surrender to the disease and must also battle her daughter’s conspiracy to control her assets.
A script review by The Page Awards provided the following:
“The story of FADED FLOWERS, centering on the tragedy of Alzheimer’s disease is important and significant enough to warrant theatrical release…”
-The Page Awards

-and-

“…Dramas like this, in which the main character is mentally challenged, are often considered Oscar material…”
-The Page Awards
The film’s Executive Producer, Anthony D’ Alessio of Hungry Coyote Entertainment, and prolific independent director, Tom Larkin have created a PSA highlighting the symptoms of Alzheimer’s. The PSA focuses on Early Onset Alzheimer’s with the main character, Sophia, talking about the loss of her grandmother to Alzheimer’s while the audience realizes her mother is now suffering from many of the same symptoms.
The PSA’s purpose is to start spreading awareness about Early Onset Alzheimer’s. Through support from various blogs, news sources, and organizations, the video clip has managed to achieve almost 25,000 hits on youtube in less than a month. This is phenomenal traction for an independent release, and it’s trajectory can only be expected to continue with a growing trend.
FADED FLOWERS has launched their official Web Site at http://fadedflowersfeature.com . This site will serve as the central repository of information for anything to do with FADED FLOWERS, including cast signings, production milestones, and future press releases. The site will also serve as an information source for Early Onset Alzheimer’s by providing a feed to the designated twitter hashtag for the film, and Early Onset Alzheimer’s awareness, #fadedflowers.

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If you would like more information on this topic, or to schedule an interview with the film’s executive producer, Anthony D’ Alessio, please call 480-256-8986, or email fadedflowersmovie

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